It is estimated that by 2022, mobile phone usage will overtake the usage of laptops. What's more shocking is that out of the approximate 4 billion cell phones being used worldwide, about a quarter of those phones are smartphones, and at the very least, SMS compatible. So what does this mean for marketers?
We all know that people are searching for information on the web now more than ever. Whether it's to check movie times, find a local coffee shop, or check the status update of our friends on Facebook, we can find the information that we seek by simply logging in and clicking a button.
Marketers today must face the fact that people are no longer using traditional print media to find the information that they are seeking as they once did a few years ago. Mobile phones and computers are simply easier and more up-to-date on the information we are seeking. It's a disgrace that most marketers are not using the valuable online advertising tools available to them today. If you are entering the digital market, you can get effective marketing tactics and services from a good digital marketing agency such as https://www.scaleyourbrand.com/.
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Print advertising costs continue to rise, while its effectiveness is quickly dying. Ads in newspapers, magazines, and billboards have an increasingly difficult time reaching their target audiences, and advertising dollars are being wasted simply because of yesterday's best practices. It simply doesn't make sense to put an ad in a newspaper, or pay thousands of dollars on a flyer or coupon, if the advert is reaching customers that have no intent to buy your product.
The traditional advertising model is as follows: spend a fortune telling everyone about your product, and hope that a few respond. Today, digital marketing techniques allow you massively cut your advertising spend, and reach only those customers that are willing and able to both physically or virtually buy your product. You no longer have to use a golden megaphone to pitch your business, think of it now more like having a cost-effective, meaningful, one-on-one conversation with someone who is already interested in what you have to offer.