Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). There are two main types of SEO: on-page SEO and off-page SEO. For more information about SEO, you can visit this website – https://pivotal4.com/services/seo-marketing-agency-london/.
On-page SEO refers to optimizing the content and design of a website or web page to make it more visible and relevant to search engines. This includes factors like optimizing the title and meta tags, as well as increasing the quality and quantity of content.
Image Source: Google
Off-page SEO refers to activities that promote a website or web page, such as link building and social media engagement. These activities can help to increase the visibility and ranking of a site in SERPs.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or improving consumer behavior. Its ultimate goal is to drive profitable customer action.
Through the creation of high-quality content, content marketers hope to:
Increase brand awareness
Generate leads and sales
Nurture relationships with customers
Build trust and credibility
Improve search engine optimization (SEO)